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How does Cranksgiving work in Suburbia?
We've asked participants to visit 'mandatory' stops that were often sponsors. Doesn't need to be all but having 2 or 3 helps spread stuff out.
Here in Santa Fe, we have an unusually large number of bike shops. Stopping at them is not mandatory, but we do give out a 10 minute time deduction for each shop visit. The 'catch' is that we've encouraged shops to come up with feats of Cranksgiving strength or agility to slow riders down.
This builds excitement and goodwill with our local bike shops and provides faster riders with an optional extra set of challenges to complete.